cooperative-market/beesdoo_base/views/partner.xml

<?xml version="1.0" encoding="utf-8"?>
<odoo>
    <record model="ir.ui.view" id="beesdoo_partner_form_view">
        <field name="name">beesdoo.partner.form.view</field>
        <field name="model">res.partner</field>
        <field name="inherit_id"  ref="base.view_partner_form" />
        <field name="arch" type="xml" >
            <field name="name" position="replace">
                <field name="name" class="oe_read_only" />
                <field name="first_name" placeholder="First Name"  class="oe_edit_only" attrs="{'invisible' : [('company_type', '=', 'company')]}"/>
                <field name="last_name" placeholder="Last Name"  class="oe_edit_only" default_focus="1"/>
            </field>
        </field>
    </record>
</odoo>