partner-contact/account_partner_merge/account_partner_merge_view.xml

<?xml version="1.0" encoding="UTF-8"?>
<openerp>
  <data>

    <record model='ir.ui.view' id='base_partner_merge_automatic_wizard_form'>
      <field name='name'>account.partner.merge.automatic.wizard.form</field>
      <field name='model'>base.partner.merge.automatic.wizard</field>
      <field name='inherit_id' ref='base_partner_merge.base_partner_merge_automatic_wizard_form'/>
      <field name='arch' type='xml'>
        <xpath expr="//field[@name='partner_ids']/tree/field[@name='name']" position="replace">
          <field name="display_name" />
        </xpath>
      </field>
    </record>

  </data>
</openerp>