diff --git a/partner_contact_gender/__init__.py b/partner_contact_gender/__init__.py
index edd280109..aaf89bb3f 100644
--- a/partner_contact_gender/__init__.py
+++ b/partner_contact_gender/__init__.py
@@ -3,3 +3,4 @@
 # License AGPL-3.0 or later (http://www.gnu.org/licenses/agpl.html).
 
 from . import models
+from hooks import post_init_hook
diff --git a/partner_contact_gender/__openerp__.py b/partner_contact_gender/__openerp__.py
index 1ab796ae3..0338c1a32 100644
--- a/partner_contact_gender/__openerp__.py
+++ b/partner_contact_gender/__openerp__.py
@@ -23,4 +23,5 @@
     "data": [
         "views/res_partner.xml",
     ],
+    'post_init_hook': 'post_init_hook',
 }
diff --git a/partner_contact_gender/hooks.py b/partner_contact_gender/hooks.py
new file mode 100644
index 000000000..493dd7ef3
--- /dev/null
+++ b/partner_contact_gender/hooks.py
@@ -0,0 +1,20 @@
+# -*- coding: utf-8 -*-
+# © 2016 Therp BV <http://therp.nl>
+# License AGPL-3.0 or later (http://www.gnu.org/licenses/agpl.html).
+from openerp import api, SUPERUSER_ID
+
+
+def post_init_hook(cr, pool):
+    env = api.Environment(cr, SUPERUSER_ID, {})
+    gender_mappings = {
+        'female': env.ref('base.res_partner_title_madam') +
+        env.ref('base.res_partner_title_miss'),
+        'male': env.ref('base.res_partner_title_sir') +
+        env.ref('base.res_partner_title_mister'),
+    }
+    for gender, titles in gender_mappings.iteritems():
+        env['res.partner'].with_context(active_test=False).search([
+            ('title', 'in', titles.ids),
+        ]).write({
+            'gender': gender,
+        })
diff --git a/partner_contact_gender/tests/__init__.py b/partner_contact_gender/tests/__init__.py
new file mode 100644
index 000000000..2b1cb9cfe
--- /dev/null
+++ b/partner_contact_gender/tests/__init__.py
@@ -0,0 +1,4 @@
+# -*- coding: utf-8 -*-
+# © 2016 Therp BV <http://therp.nl>
+# License AGPL-3.0 or later (http://www.gnu.org/licenses/agpl.html).
+from . import test_partner_contact_gender
diff --git a/partner_contact_gender/tests/test_partner_contact_gender.py b/partner_contact_gender/tests/test_partner_contact_gender.py
new file mode 100644
index 000000000..b19519f2d
--- /dev/null
+++ b/partner_contact_gender/tests/test_partner_contact_gender.py
@@ -0,0 +1,10 @@
+# -*- coding: utf-8 -*-
+# © 2016 Therp BV <http://therp.nl>
+# License AGPL-3.0 or later (http://www.gnu.org/licenses/agpl.html).
+from openerp.tests.common import TransactionCase
+
+
+class TestPartnerContactGender(TransactionCase):
+    def test_partner_contact_gender(self):
+        from ..hooks import post_init_hook
+        post_init_hook(self.cr, None)