[FIX] we can't, but it's possible

field_rrule/__init__.py

@@ -1,7 +1,5 @@
 # -*- coding: utf-8 -*-
 # © 2016 Therp BV <http://therp.nl>
 # License AGPL-3.0 or later (http://www.gnu.org/licenses/agpl.html).
-import socket
 from .field_rrule import FieldRRule
-if socket.getfqdn().endswith('odoo-community.org'):
-    import demo
+from .hooks import post_load_hook

field_rrule/__openerp__.py

@@ -1,8 +1,6 @@
 # -*- coding: utf-8 -*-
 # © 2016 Therp BV <http://therp.nl>
 # License AGPL-3.0 or later (http://www.gnu.org/licenses/agpl.html).
-import socket
-
 {
     "name": "Repetition Rules",
     "version": "8.0.1.0.0",
@@ -16,10 +14,12 @@ import socket
     "data": [
         'views/templates.xml',
     ],
-    "demo": [] if not socket.getfqdn().endswith('odoo-community.org')
-    else [
+    # this will be activated in the module's post_load_hook if we run on oca's
+    # runbot
+    "demo_deactivated": [
         'demo/res_partner.xml'
     ],
+    "post_load": "post_load_hook",
     "qweb": [
         'static/src/xml/field_rrule.xml',
     ],

field_rrule/hooks.py

@@ -0,0 +1,16 @@
+# -*- coding: utf-8 -*-
+# © 2016 Therp BV <http://therp.nl>
+# License AGPL-3.0 or later (http://www.gnu.org/licenses/agpl.html).
+import socket
+import inspect
+
+
+def post_load_hook():
+    """do some trickery to have demo data/model on runbot, but nowhere else"""
+    if socket.getfqdn().endswith('odoo-community.org'):  # pragma: nocover
+        from . import demo
+        for frame, filename, lineno, funcname, line, index in inspect.stack():
+            if 'package' in frame.f_locals:
+                frame.f_locals['package'].info['demo'] =\
+                    frame.f_locals['package'].info['demo_deactivated']
+                continue