social/mail_notification_email_template/data/email_template.xml

<?xml version="1.0" encoding="UTF-8"?>
<openerp>
    <data noupdate="1">
        <record id="template" model="email.template">
            <field name="name">Template for discussion notifications</field>
            <field name="model_id" ref="mail.model_mail_notification" />
            <field name="subject">${object.message_id.subject|safe}</field>
            <field name="body_html"><![CDATA[
                <h2>Dear ${object.partner_id.name},</h2>
                <p>there's a new message on <a href="${object.record_access_link}">${object.record.name}</a>:</p>
                ${object.message_id.body|safe}
                ]]>
            </field>
            <field name="email_from">${object.message_id.email_from|safe}</field>
            <field name="email_cc">${object.message_id.email_cc|safe}</field>
            <field name="reply_to">${object.message_id.reply_to|safe}</field>
            <field name="partner_to">${object.partner_id.ids|join(',')}</field>
        </record>
    </data>
</openerp>