social/email_template_qweb/demo/mail_template.xml

<?xml version="1.0" encoding="UTF-8"?>
<odoo>
    <record id="email_template_demo1" model="mail.template">
        <field name="name">QWeb demo</field>
        <field name="body_type">qweb</field>
        <field name="body_view_id" ref="view_email_template_demo1" />
        <field name="model_id" ref="base.model_res_users" />
        <field name="subject">QWeb demo email</field>
    </record>
</odoo>