web/web_environment_ribbon/data/ribbon_data.xml

<?xml version="1.0" encoding="utf-8"?>
<openerp>
    <data noupdate="1">

        <!-- Add ribbon name default configuration parameter -->
        <record id="default_ribbon_name" model="ir.config_parameter">
            <field name="key">ribbon.name</field>
            <field name="value">TEST</field>
        </record>

        <!-- Add ribbon color configuration parameter -->
        <record id="set_ribbon_color" model="ir.config_parameter">
            <field name="key">ribbon.color</field>
            <field name="value">#f0f0f0</field>
        </record>

        <!-- Add ribbon background color configuration parameter -->
        <record id="set_ribbon_background_color" model="ir.config_parameter">
            <field name="key">ribbon.background.color</field>
            <field name="value">rgba(255,0,0,.6)</field>
        </record>

    </data>
</openerp>