When selecting *matches*, use **%** as a placeholder.

Example: "Zip" - 'matches' - "1%" gives all zip starting with 1

.. image:: /web_advanced_search_wildcard/static/description/screenshot.png
    :alt: Screenshot

Also allows insensitive exact search.
Example "Name" - 'matches' - "john" will find "John" and "john" but not "Johnson".